Color matters. Nature uses color to attract a mate, warn of danger, lure food, and to signal hormone changes. Skin is limited in its color, so our clothing does most of the signaling for us. Mood, emotion, personality, confidence—all of this is cued through color. What colors to wear to an interview? What colors to wear on a first date? What colors to wear to an evening professional event? Neutrals with a touch of color connote professionalism and reliability, but wearing bright color is more eye-catching when out in the evening. Cultural context can change the meaning of color, but it doesn’t change the pattern of using color to communicate.